Layer Digital
Here to help you on your journey.
There’s levels to it. People are moving to AI answers, so let’s make sure your business is the one they recommend.
The answer names somebody. The work is being the somebody.
Seven parts,
one joined-up thing.
Your website is the source. Everything else either backs it up or contradicts it. Hover any part to see what it covers.
Presence
Your website
A site written so a person and a machine both get a straight answer from it.
You get Pages that say what you do, in the first line, in words an engine can quote.
More on PresenceFifteen questions.
About four minutes.
It scores your business against all seven parts and shows you the result on this page. Leave your details and the full report comes by email — or skip that and just take the scores.
- Fifteen questions, all multiple choice
- Scored against all seven parts
- Your scores on screen either way, straight away
- “I do not know” is a valid answer, and a useful one
This measures what you think is true. The audit measures what the engines actually say. The gap between the two is usually the interesting part.
One target,
measured monthly.
Twenty questions a real customer would ask about a business like yours, frozen at the start so every month is comparable with the last. Then we ask the engines, every month, and record who gets named.
The target is simple: your business named in those answers, month on month. Not clicks, not rankings, the actual recommendation.
You will not find an “average uplift” percentage here, because nobody can source one honestly, us included. What we can do is measure yours, and we hold ourselves to the same score first: ours gets published, including the questions we lose.
Book an intro call
with our team.
Thirty minutes, no pitch deck. Tell us what is not working and we will tell you whether we are the right people for it.
- You talk to the people doing the work, not an account manager
- UK based, and we say when something is outside what we do
- No lock-in. Your domain, your listing, your data, in your name
What each one is,
in plain words.
No jargon and no scoring. Just what each part covers and what changes for you when it is done properly.
- 01
Presence
Your websiteA site written so a person and a machine both get a straight answer from it.
Pages that say what you do, in the first line, in words an engine can quote.
- 02
Profile
Your Google listingEvery place your business is written down as a record rather than as prose.
One set of details, identical everywhere, so nothing contradicts anything else.
- 03
Perception
Google Maps and Street ViewWhat somebody sees before they decide whether to come in.
Your premises photographed and walkable, dated, on the listing people actually look at.
- 04
Proof
Your reviewsWhat other people say about your work, and how recently they said it.
Reviews that keep arriving without anyone remembering to ask for them.
- 05
Provenance
The panel beside the search resultsThe facts about you, held in one place and published everywhere from it.
One version of the truth, so an engine never has to guess which one is right.
- 06
Publication
Everywhere else you are mentionedThe registers, trade bodies and local press an engine already trusts.
The places that describe you describing you correctly.
- 07
Performance
Your monthly reportWhether any of the above actually changed what the engines say about you.
The same questions asked every month, and a record of who got named.
Want the full detail, including what we can and cannot deliver today?
Read the specification