The specificationPart 5 of 7
05
The panel beside the search results · Google Knowledge GraphProvenance
Assessed in the auditWhere the facts come from, and how they link. The connective tissue. Structured data states the facts in a form that needs no interpretation, and the entity graph proves that the site, the profile and the register all describe one organisation.
What it covers
- Schema markup for the organisation, its locations, services, people and reviews.
- sameAs links binding every profile back to the site, and the site back to every profile.
- A single canonical set of facts, held once and published everywhere from that one place.
- Machine-readable answers to the questions we know get asked.
Measured by. Structured data that validates, an entity an engine resolves as one organisation, and a knowledge panel that reflects what you published rather than what it inferred.
Not sure which parts you are missing?
The audit scores all seven, shows the evidence, and names the single highest-value fix for each one.
