The audit

We ask the engines about you,
and show you the answers.

We score your business against the seven things an answer engine reads, show you the working, and tell you which ones are costing you. Fixed scope, delivered in a week, and yours to keep whether you buy anything else or not.

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Fixed scope  ·  One week  ·  Priced on the call  ·  Or try the free four minute self-assessment first

The headline

Twenty questions,
asked and recorded.

We freeze a set of questions a real customer would ask, in three kinds: category and place, need, and your name. Then we put them to the engines and record not just whether you appeared, but what was said.

“best sunday roast near me”Not named

A competitor two streets away is, and has been for months.

“is the kitchen open late”Named, wrongly

Hours quoted from a directory you stopped updating in 2023.

“somewhere with a garden for a dog”Named

Quoted from your own site, which is exactly the outcome we are buying.

Illustrative, not a real audit. The questions are frozen at the start so that next month is comparable with this one. A moving set makes every report incomparable and every improvement unprovable.

What we check

One pass per part.
Seven scores, and the evidence.

Each pass produces a score, the evidence behind it, and the single highest-value fix. The evidence matters more than the score: a number you cannot interrogate is an opinion with a decimal point.

PartWhat we checkEvidence you keep
01PresenceCrawlable, parseable, answers a question in the first paragraph, one canonical URL per subject, speed.Search Console coverage, and a rendered fetch with JavaScript switched off.
02ProfileBusiness Profile completeness, category accuracy, and name, address and phone identical everywhere.Screenshots, and the record set with every difference marked.
03PerceptionPhoto count, age of the default image, whether the interior is visible, Street View currency.The image an engine currently shows first, dated.
04ProofReview count, average, recency, reply rate, and whether the reviews say anything specific.Rating over time, and three quoted reviews.
05ProvenanceStructured data validity, whether sameAs resolves, and whether Google sees one entity or several.Validator output, and the knowledge panel as it stands.
06PublicationWhich third-party sources name you, and whether those sources are right.The list, with the errors marked.
07PerformanceA frozen set of twenty questions, put to the engines and scored.Share of answer, and what was actually said about you.
The shape of a resultIllustrative, not a real client
  • 01Presence72/100
  • 02Profile54/100
  • 03Perception18/100
  • 04Proof31/100
  • 05Provenance12/100
  • 06Publication8/100
  • 07Performance22/100

A business that looks fine in search and is invisible to the engines usually looks like this: strong site, weak corroboration.

What you get

One report,
written to stand alone.

If you file it and never call us, it should still have been worth what you paid. Anything that only made sense as a sales document has been cut out of it.

  1. 01

    The score

    Seven parts, on one page, so you can see the shape of the problem before you read a word of it.

  2. 02

    What the machine says about you today

    Quoted, verbatim. This is the page most owners read twice, and it is usually the one that decides what happens next.

  3. 03

    Seven sections, one per part

    What we found, why it matters, and the single highest-value thing to fix.

  4. 04

    The fix list

    Ranked by effect over effort, marked with which ones we can do and which you can do yourself for nothing.

  5. 05

    What we would do first

    The order we would work in, and what it costs. You are free to ignore it.

It is not free, and that is deliberate. A free audit is a sales call with extra steps. It teaches you our analysis is worth nothing, and it removes the only filter we have on who gets our time. It is priced on the call, from the real hours it takes, because scope depends on how many locations and records you have.
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