Websites · the build layer

Standard,
or bespoke.

Two ways we build, and no third. Standard is a known thing at a known price, and it is what most businesses actually need. Bespoke is a design process: we draw it, you react, we redraw, and the cost follows what is being delivered rather than a number picked before anyone knew what it was.

Standard

Deliverable today

For businesses whose next step is a phone call. Engineers, trades, consultants, clinics, takeaways, firms with branches.

Your work, your areas, your credentials, and a number that gets answered. Built to our pattern, so it is live in a day rather than a quarter. Most businesses need exactly this and nothing else.

A menu, a page per branch, and copy that survives a compliance read are all part of a Standard build. They are pages written properly, not separate products, and we do not charge them as if they were.

You are not paying for software you will never use. Most website packages bundle in a booking system, a shop, a portal, and charge for all of it whether you touch it or not. Standard carries none of that. If you need it, it is a bespoke build and it is scoped as one.

What it costs, the 24 hour build, and the money-back terms are on the next page. One set of numbers on this site, in one place.

Bespoke

By conversation

For sites that have to do something the pattern does not: take bookings, sell products, sit behind a login, talk to your existing systems. Or design that is genuinely its own.

Nothing is assumed. We work out what the site has to do, design it properly, and iterate with you until it is right before a line of it is built. It takes longer than a day, and it is meant to.

Cost is subject to delivery. We do not quote from a phone call, and we do not publish a range that means nothing. The scope is written down first, you approve it, and the price is set against that scope. If the scope changes, the price changes in writing before the work does.

The scoping call costs nothing and commits you to nothing. You leave it with a written scope whether you build it with us or not.

Examples

Five trades,
five finished sites.

Demonstrations rather than customers, because a site built for one business is not ours to advertise with. Same build, same standard, and you can open every one of them.

The bespoke process

Designed, shown,
changed, then built.

Most of the cost of a bespoke site is decisions, not code. So the decisions are made visible early, while changing them is still cheap.

1

Scoping call. What the site has to do, who it is for, and what happens after someone lands on it. An hour, and no charge.

2

Written scope and quote. Every page, every feature, and every thing we are not doing, in writing. The price is set against that document, not against the conversation.

3

Design. Real layouts with your words and your work in them, not a template with your logo dropped on top.

4

Iteration. You mark up what is wrong, we redraw it, and we keep going until you would put your name on it. This is the part that makes it bespoke.

5

Build and sign-off. We build the design that was signed off. Nothing appears in the build that you have not already seen.

If a scoping call ends with “Standard already does this”, we will say so. A bespoke build that did not need to be bespoke is a worse outcome for you and a worse reference for us.
The build and the visibility work are two separate choices. This page is what kind of site we make. The specification is what we do so the engines can read it: seven parts, each with its own honest status. You pick one from each, and neither choice forces the other.
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