Writing

Straight answers to the questions
owners actually ask us.

No jargon, no gated downloads, no course. If one of these answers your question completely and you never contact us, the page did its job.

  1. Cost

    Should you hire an agency, or just build your website with AI?

    AI will produce a website in an afternoon. An honest account of what it does well, what it silently gets wrong, and when paying someone is cheaper.

    4 min read
  2. Proof

    How to scale Google reviews without hiring anyone

    The difference between a business with 12 reviews and one with 200 is almost never effort. It is whether asking is attached to something that already happens.

    4 min read
  3. Getting started

    Do I need a domain name before I get a website?

    No, but sorting it first removes the most common launch delay. What to buy, whose name it goes in, and why .co.uk is usually the right answer in Britain.

    3 min read
  4. Local search

    The Google Business Profile checklist most businesses never finish

    An afternoon spent on your listing beats a website redesign for almost any local business. Every field, in the order that matters.

    4 min read
  5. Proof

    Google review QR codes and cards, done properly

    A QR code on a card is the highest-converting way to ask for a review in person. Here is how to get the right link, and the mistakes that make it useless.

    4 min read
  6. Enquiries

    How do customers reach you when you are not there?

    Most missed enquiries arrive outside working hours, and most businesses meet them with an answerphone message from 2019. The options, ranked by cost.

    3 min read
  7. Cost

    How much should a small business website cost in the UK?

    Real ranges for 2026, what sits behind each one, and the three pricing structures to be careful of. Written to be useful even if you never contact us.

    3 min read
  8. Proof

    How to ask for a Google review without feeling awkward

    Scripts for asking in person, by text, by email and on an invoice, plus the two polite phrases that quietly reduce the number of reviews you get.

    3 min read
  9. Support

    Who do I speak to about changing my website?

    Not knowing who to ask is the actual problem. How to find out who controls your site, and how to get a change made when the builder has gone quiet.

    3 min read
  10. Getting started

    How to get a website up and running fast

    A website can be live in a day. What actually delays it is almost never the building, it is the decisions and the domain, and both can be prepared in advance.

    3 min read
  11. AI search

    How do you get your business mentioned by ChatGPT and other AI assistants?

    Assistants do not rank pages, they assemble answers. What that changes about being findable, and the six things that decide whether you are named.

    4 min read
  12. Proof

    How to get more Google reviews, without begging

    Most businesses do not have a review problem, they have an asking problem. The timing, the wording and the one-tap link that fix it.

    4 min read
  13. Traffic

    How do I get people to actually visit my website?

    For most local businesses the answer is not the website. It is the four channels that feed it, ranked by what they return for the effort.

    4 min read
  14. Migration

    How to move your website without losing your Google rankings

    Migrations go wrong in one predictable way. Here is the URL map, the redirects and the order of operations that prevent it.

    4 min read
  15. Proof

    How to respond to a bad Google review

    A calm, specific reply to a one-star review is read by hundreds of people who will never leave one, and it is worth more than the review costs you.

    4 min read
  16. Migration

    How to transfer a domain name in the UK

    The steps, the waiting periods, and the two mistakes that take a business email offline for a day. The .uk process differs from .com, and is simpler.

    3 min read
  17. Local search

    Local SEO for a small business, without the jargon

    What actually decides whether you appear when someone nearby searches for what you do, and the three levers you can pull yourself this month.

    4 min read
  18. Migration

    Moving off Wix, Squarespace or GoDaddy without breaking anything

    What you can take with you, what you cannot, and the two things to sort before you cancel anything. Written without the usual scare tactics.

    3 min read
  19. Support

    My web designer has disappeared. What now?

    A practical recovery order for when the person who built your site stops replying, starting with the one asset you must secure before anything else.

    3 min read
  20. Getting started

    Is a one-page website enough for a small business?

    For many local businesses yes, and it beats the five-page version that never got finished. When one page is right, and when it stops being right.

    3 min read
  21. Cost

    The hidden costs of a cheap website

    Cheap is not the problem. Unowned, unchecked and unsupported are the problems, and they usually arrive together at the worst possible moment.

    3 min read
  22. Cost

    We use AI, and we pass the saving on. Here is why that is not a boast

    AI cut the cost of building websites by an order of magnitude. Most agencies kept the difference. We decided to price against the new cost base instead.

    4 min read
  23. Support

    What website maintenance actually covers, honestly

    A line-by-line look at what a monthly website fee should include, what is padding, and how to tell which one you are paying for.

    3 min read
  24. Cost

    What to check in a web design quote before you sign

    Twelve questions that separate a fair quote from an inherited one, including the domain ownership question that catches out most small businesses.

    3 min read
  25. Getting started

    What a web designer actually needs from you

    The checklist that turns a six-week project into a two-day one. Gather these before anyone starts and the waiting disappears.

    3 min read
  26. Local search

    Who can update my Google hours while I am away?

    Wrong holiday hours are the most visible mistake a business can make online. How to set them a year ahead, and how to give access without your password.

    3 min read
  27. Support

    Who can manage my website for me?

    Four options for having someone else look after your site, what each costs, and the questions that tell you whether they will still answer in year two.

    3 min read
  28. Support

    Who actually owns your website and your domain?

    Four separate things get bundled into the phrase "my website", and they can be owned by four different people. How to check yours in ten minutes.

    3 min read
  29. Proof

    Why Google reviews disappear, and what to do about it

    Reviews vanish for a small number of predictable reasons. Most of them are filters doing their job, and one of them is usually your own fault.

    4 min read
  30. Proof

    Why Google reviews matter more than almost anything else you can do

    Reviews are the only part of your online presence written by other people, which is exactly why Google and AI assistants weight them so heavily.

    4 min read
  31. Cost

    Why do websites cost so much when they clearly should not?

    A breakdown of where the money in a web design quote actually goes, which parts stopped being expensive, and the four costs that are genuinely still real.

    4 min read
  32. AI search

    Will AI search kill my website?

    No, but it changes what a website is for. The click stops being the unit of visibility, and being quotable starts mattering more than being clickable.

    4 min read
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