Google already knows what people
typed to find you.
Not an estimate of what the country searches for. The actual words real people typed, just before they saw your business, with how often you were shown and where you came. We turn that into a short list of pages worth writing, with the number next to each one.
Search Console is free. You could look yourself.
You could. It is your data, it costs nothing, and if you want to go and read it every month, you should. We will happily show you where it is.
Almost nobody does. Of the owners we have asked, most have never opened it, and of the ones who have, almost none went back a second time. That is not laziness. It is a screen built for search professionals, showing a few thousand rows sorted by nothing in particular, with no indication of which four matter.
So what you are paying for is not access. It is the reading. A ranked list of subjects, each with the number that put it there, in an order you can work down. And a record of what happened after you did.
Four kinds of thing, and they need
four different jobs.
A list of keywords is not a plan, because the work behind them is not the same. Every subject is sorted into one of these, so you know whether you are writing a page, editing one, or changing a line of text.
No page covers this
People searched for something, you were shown, and the page Google used was your home page. That almost always means nothing on your site is about it. This is the one that turns into a new page.
Just off the first page
You rank eleventh to twentieth for a phrase with real demand. A page you already have is close. Strengthening it is cheaper than writing anything new, and it is the fastest thing on the list.
Seen, never clicked
You rank well and nobody chooses you. The ranking is not the problem, the wording of the result is. Usually a title and a description written for the business rather than for the search.
A question nobody answered
Somebody asked a question in the search box and you have no page that answers it. These are the pages that get quoted by AI assistants, because a direct answer is the thing they can lift.
Arithmetic, not a guess dressed up.
Ask any AI what your business should write about and you will get a plausible list in ten seconds, free. You cannot check a word of it, and neither can it. It does not know how many people searched for anything, or which of your pages Google is actually using.
Nothing here is generated. Every line is a statement about something that measurably happened, and it carries the number that produced it: not write about bathroom fitting, but 340 people reached you searching this, you rank fourteenth, and the page Google is using is your home page.
The rows that produced it sit underneath, so you can check any of it. That is the difference between a finding and an opinion, and it is why this is worth paying for when the opinion is free.
One instruction, and it is yours to give.
You add one address
We send you an email address. You add it as a restricted user on your Search Console, which takes about a minute. Only you can do that, because it is your Google account, and we would not want it any other way.
Read-only, and revocable
Restricted access means we can read your search data and change nothing. You can remove it in the same place you added it, on any day, without telling us first.
It runs three days behind
Google finalises this data a couple of days late, so the newest figures are always about three days old. That is as fresh as it gets, for anyone, and a supplier showing you yesterday is showing you something else.
Nothing to install
No tag on your site, no plugin, no script. It reads a report Google already produces about a site you already own.
The limits, before you pay for it.
It cannot see what it was never shown for. This reports searches where you already appeared. A phrase you have never once been shown for produces no row, so it finds the demand you are half-reaching rather than demand you are invisible to. Finding the second sort is a different job and we would tell you so.
A new site has very little to report. If you have been live a few weeks there may be nothing above the noise, and the honest answer that month is that there is nothing to act on yet. It will say so rather than inventing five suggestions to look busy.
It does not write the pages. It tells you which ones are worth writing and why. If you would rather we wrote them, that is the website service, and changes are already in it.
It is not a ranking guarantee. Nobody controls Google's results. What this does is stop you guessing which page to write next.
Find out what people are
already asking you.
If you would rather see the whole picture first, the audit scores you against all seven parts and quotes back what the engines say about you today. This is one of the things it reads.
